The project

The “L’économie sociale, j’achète !” initiative is a program by the Conseil d’économie sociale de l’île de Montréal (CESIM) allowing social economy organizations to grow their business in public and private markets through the distribution of a printed guide showcasing the businesses and their expertise.

The cooperative had to create a document that would classify and showcase the 38 participating businesses, their services, previous work and social impacts.

The Belvédère team got to work on a document grid that would make finding a business or service as easy as possible. This ease of use was made possible through the use of pictures and icons. Each business is presented in a personalized manner, while keeping a uniform look for the entire document. The result is a simple and user-friendly guide that is highlighted by CESIM’s new dynamic branding.

Design of a directory of social economy businesses