The project

Following the proposal of Bill 3, which would have significant affect on the pension fund of municipal employees, the Fédération des policiers et policières municipaux du Québec (FPMQ) desired to have its voice heard in the Bill 3 debate. The organization wanted to share the police unions’ concerns about the bill.

The FPMQ approached Belvédère for the «Au Voleur!» campaign, which used all of the Coop’s services, including conceptualization of the campaign.