The project

Les bois dans la tête is a young Quebec business that offers a selection of gourmet products made with ingredients found in the boreal forest. The company was looking for an inviting and professional branding to launch their artisanal product line.

Putting forth the company’s territorial and artisanal aspect, Belvédère bet on a visual identity that would feature the product and its origins. Pictures of the ingredients and the pattern of a topographical map remind us of the forest and the origins of the spices. The finishing touch is added when a bright color is chosen to represent each type of spice. The singular shape of the packaging is sure to grab the attention of the customer on store shelves !

Les bois dans la tête - food packaging for spices