The project

The city of Mercier decided to evaluate the possibility of ending their contract with the city of Châteauguay to create their own local police force. Being in favor of regrouped police units, the Fédération des policiers et policières municipaux du Québec (FPMQ), with the help of the Fraternité des policiers et policières de Châteauguay, launched a public awareness campaign.

The FPMQ mandated the Coop to create and manage the “Mercier en sécurité” campaign. For this campaign, the FPMQ made use of all of Belvédère’s services(Public relations, copywriting, web development, advertisement design, videos, newsletters, ad placement, etc).